Observations from an Experienced Seller
Some more ideas for success in selling your handcrafts:
· Quality is very important. Create each item with much attention to quality and detail.
· Uniqueness – Are your items unique? Think about style, design, color, fabric, originality, etc.
· Current – Items should be up-to-date in style, color, pattern, etc.
· Variety – Don’t put all your eggs in one basket, as the saying goes. Whatever your expertise is, think of ways to make a variety of items at a variety of price points (see next point).
· Price – First, be sure that your items are priced fair for the market. Check similar items to see if your prices are appropriate for the customer as well as covering your costs. Also, be sure to have items in more than one price range. (At Mary Roseanne’s, the average price of an item sold fell between $8-12.)
· Display & Packaging – Thinking of creative ways to display your merchandise as well as clever packaging, if appropriate, can really help your items stand out in the crowd. (How many times have you bought the more expensive bottle of olive oil because you liked the bottle better?)